- Marketing Strategy
Before you can effectively market your business, you need to understand your customers. What do they want, and more importantly, what do they really need? What’s the best way to reach them? How can you help shape the planning process for future requirements and influence trends?
You also need to understand your competition. How does your business compare to key competitors? What would you need to change to achieve a competitive advantage? How much time do you have to establish or grow your market share, based on the competition’s progress?
Finally, you need to understand the business environment. Which issues are affecting your industry and your business today, and which will be important in the future? How healthy is your professional reputation? What’s the current relationship between you, your customers and your competition? Which issues are likely to complicate your business strategy?
Foxbridge Communications can provide a 360 analysis of your market position to develop a customized marketing strategy that works for you.
- Corporate Communications
Beyond customers, your relationship with key stakeholders is critical to success. In some cases, you might not know all of your business stakeholders, or how best to reach them.
Yet stakeholder relations can make or break your business strategy. It’s the difference between having great advocates and being invisible, or even worse, dealing with the consequences of bad impressions and misinformation.
We can help you strengthen your market position, influence the conversation and shape the future of your industry by analyzing your current stakeholder network, developing an effective engagement strategy and monitoring progress over time.
From employee engagement programs, town hall meetings, newsletters, Intranets and surveys to managing public and stakeholder inquiries and rolling out company-wide programs such as corporate responsibility, we have decades of experience in developing effective corporate communications programs.
Our team also offers exceptional media relations support. We can help you write press releases, byline articles, op-ed pieces, white papers and other materials for publication. Once your news is ready to go public, our comprehensive pitching strategies and media lists ensure that your news reaches the right people.
Finally, you need to know what’s being said about you and your industry to anticipate and respond to issues and opportunities. We provide comprehensive media monitoring services to track press coverage, news and trends that are important to your business.
Foxbridge Communications provides tailored corporate communications, public and media relations solutions to build and maintain successful relationships with customers, employees ad other key stakeholders.
- Websites and Social Media
Websites and Social Media
A strong online presence is essential for every business today, but it’s easy to lose your way in the sea of available options or saturate your customers with too much information. What really works?
Foxbridge Communications can evaluate your current online presence and develop a focused, efficient strategy that generates and maintains customer interest.
- Branding and Positioning
Branding and Positioning
Having a strong brand makes it easy for customers to find you, and keeps you at the top of their minds. Branding and Positioning create the path for you become the leader in your industry, and stay at the forefront of your market.
From building your brand into an industry leader to maintaining your competitive position in a tough market, Foxbridge Communications can grow your brand and increase your market share.
- Content Management, Editing and Copy Writing
Content Management, Editing and Copy Writing
There’s no way around it- every company needs to establish consistent, regular communication with customers and prospects. Concise, clear writing is essential to create the best marketing materials. It takes years of experience to know which messages, writing styles and visual techniques work best for specific audiences.
Foxbridge Communications delivers a clear competitive advantage with innovative, creative content and customized writing styles to suit every industry.
- Advertising and Sponsoring
Advertising and Sponsoring
These are some of the first priorities that come to mind when most people think about marketing strategy, and it’s true that advertising and sponsoring can be important elements of successful campaigns. So how can you achieve the greatest impact without spending a fortune?
Foxbridge Communications can develop customized, affordable advertising and sponsoring programs that deliver results.
- Tradeshows and Events
Tradeshows and Events
One of the most effective ways to approach customers is to literally show them what you do.
Whether you need to participate in industry events or you want to create events of your own, Foxbridge Communications can help you put your best foot forward in any environment.
- Legislative Affairs
You might not necessarily need a lobbyist, but you might need to track policy issues and legislation that is under consideration at the federal, state or local level. You might also need to raise awareness about policy issues that affect your business or organization.
Foxbridge Communications can help you stay on top of important issues and keep stakeholders informed.
- Crisis Communications
It’s something we don’t like to think about, but everyone should be prepared to respond to a crisis. Whether it’s a workplace incident or an industry incident that concerns your customers, you need to be prepared.
Foxbridge Communications can provide comprehensive crisis communications strategies and plans, in addition to on-call support, to help you respond to a crisis in real time.
- Policies and Procedures
Policies and Procedures
Good policies and procedures keep your business running smoothly, but how do you find time to develop and maintain them?
Foxbridge Communications can develop clear, concise policies and procedures for any aspect of your business. We can also maintain them or develop a process for you to maintain them yourself.
- Planning and Reports
Planning and Reports
Whether you need to update your annual business plan, create a new plan for a business venture or document your work, we can help.
Foxbridge Communications can work with all stakeholders involved to produce comprehensive reports and planning documents. From public meeting reports to strategic plans, we’ve got you covered.
- Performance Monitoring
How’s your business doing? While every business needs good performance measures and a way to track performance over time, it can be hard to dedicate time to this important task. From profit and loss reporting to inventory control and customer service measures, it’s important to know what’s driving your business.
Foxbridge Communications can help you develop key performance indicators, dashboards and other monitoring tools so that you can stay on top of your business’s performance.
- Corporate Restructuring
All companies go through unique challenges as part of their evolution, and we’re here to help.
Whether you need to integrate multiple legacy companies into one company or communicate a major shift in strategy or business focus to your customers and employees, Foxbridge Communications can help you effectively manage a major transition and quickly implement your new strategy.