Resolutions for a Successful Marketing Program Next Year

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The best thing about starting a New Year is the opportunity for a fresh start. As this year comes to a close, take a look at next year’s marketing strategy and make some resolutions that you can keep! Here are some ideas:

Build a Strong Online Presence
Figure out which social media outlets best suit your company, then look at a calendar and plan your posts accordingly. Use holidays, local events and current events as inspiration. Remember that outlets like Twitter ...

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Unplug for the Holidays

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The holidays are often a crazy time of year. Yet this is also a nice time of year to take a break from work and focus on time with loved ones, if we can figure out how to disconnect from work. We have our e-mails, social media, and messaging tied right to our phone and the ability to check it at any time. Here are some strategies to help you put down your phone, step away from your laptop and ...

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Make a Great Impression with Holiday Greeting Cards

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Does your company send holiday greeting cards? They are a great way to spread some cheer to business associates and clients while reminding them that you’re out there! However, the right approach can sometimes be tricky.  This article gives some great tips about what to consider when sending your cards. Read “The Rules of Business Greeting Cards” here https://www.thebalance.com/the-8-rules-of-business-greeting-card-etiquette-2951435

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Digital Technology and Dynamic Marketing

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In today’s fast-paced environment, the time it takes for you to show the right information to customers can mean the difference between winning new business and losing to the competition. Everyone expects instant, actionable information.

You only have a few minutes (at best) to show your customer why they should choose you, and particularly for consumer or small business clients, you should be prepared to give them a sense of the cost right away. Clear, concise marketing materials and a simple ...

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October is National Cyber Security Month

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Did you know that October is National Cyber Security Month? The United States Computer Emergency Readiness Team has a ton of great tips for common security issues on their website.  Check them out here: https://www.us-cert.gov/ncas/tips.

While reading these tips, think about your business computers and devices. Are they as secure as they can be? If you’re not sure, it’s a good idea to meet with a professional company like Halo Information Systems. See how they can help you at Continue Reading →

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Tips for Successful Trade Show Booth Visits

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Trade shows are great events that can give you a unique opportunity to network with hundreds or even thousands of potential new clients and business partners. At the same time, they can also be quite overwhelming. First, there’s the challenge of choosing the right event for your business, and once you get there you’re faced with endless aisles of booths that hold both the promise of potential clients and the threat of competition. There’s only so much time to make ...

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The Benefits of Chamber of Commerce and LeadShare

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Are you a member of your local Chamber of Commerce? Sometimes it’s overwhelming to think about adding more to your plate, but learning from other local business owners and sharing referrals can bring new energy, inspiration and clients your way.

By joining the Chamber, you immediately increase your company’s visibility in the community. Adding the Chamber logo to your website and putting a sticker in your window draw attention from local residents who like doing business with those invested in the ...

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Advantages of Video Marketing

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Are you looking for effective new ways to market your business and build your brand? If you haven’t considered video, here are a few reasons why you should.

Quickly Highlight Your Company’s Offerings
With the right video and editing, you can highlight your products and services, your team, and even customer testimonials in 30 seconds or less. How many lines would you need in a print ad for all of that information?

Get Personal
With video, potential clients and customers can get ...

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Try Transit Week is Here!

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If you live and/or work in the DC Metro area, you know the challenges of driving between the hours of 6 am and 6 pm.  Accidents, construction and masses of vehicles on the road create crawling traffic and turn what should be a 15 minute commute into an hour.

Did you know that this is Try Transit Week in Virginia?  In fact, Thursday, September 22nd is Car Free Day!  Have you ever considered the options that are out there besides getting ...

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